You'll be assessed across four pillars:
Strategic foundations
The clarity of your strategy, messaging, positioning, and how well you know your ideal customer.
Content strategy and execution
Whether you have the right content assets, for the right funnel stages, and are deploying them consistently.
Channel strategy and execution
Whether you're on the right channels, with enough planning and consistency behind your activity.
Sales/marketing alignment
How well your teams operate as a unified revenue function, with shared metrics and accountability.
How it works
This scorecard was designed to be easy and effective at identifying which aspect of marketing you can focus on to get better results.
Answer a few questions
These questions help us to identify your key strengths and weaknesses for more accurate results.
Receive your results
Once you have finished, your answers are then analyzed to produce your score in each area.
Next steps
Based on these scores, we'll provide a recommended campaign and the next steps for you to take.
